Grassroot Soccer (GRS) uses the power of soccer in the fight against AIDS. It provides African youth with the knowledge, skills, and support to live HIV free.
Using soccer players as role models, and utilizing the popularity of soccer to engage hard-to-reach young people, GRS has combined social theory, public health methodologies, rigorous evaluation, and a huge dose of passion.
The curriculum is based on the Social Learning Theory and combines three powerful principles:
Kids learn best from people they respect – Role models have a unique power to influence youth.
Learning is not a spectator sport – Adolescents retain knowledge best when they are active participants in learning.
It takes a village – Lifelong learning requires community support.
Using this theory, there are three tangible components to the GRS curriculum:
1. The Coaches Guide – A guide that trains professional soccer players about how to speak to African school children about HIV prevention
2. Extra Time – A magazine and workbook that guides peer education
3. Kick Aids Guidebook – Designed to train US college-aged ambassadors to speak to American adolescents about the global HIV epidemic.
Putting it all together, GRS hopes to put 1.25 million African youth through the program by the end of 2010. By capitalizing on the popularity of soccer, using powerful role models, sharing curriculum and making use of local infrastructure, GRS hopes to have the most effective HIV prevention education program in Africa.
To learn more, click here: www.grassrootsoccer.org
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