Wednesday, September 24, 2008

Learning to Play Fair

There were numerous great stories to come out of the Rocky Mountain Sustainable Living Fair.

Last weekend's fair was the biggest yet, with 200 exhibitors and over 10,000 people in attendance.

The fair brought an eclectic group of people with one common interest: sustainability and responsible living.

Among the favorites from the crowd were workshops on how to keep chickens, environmentally friendly cosmetics, and the keynote speaker, actor Ed Begley Jr.

Begley, who appeared in Pineapple Express (which raked in $87 million domestically), saw Fort Collins as a cultural leader in sustainable living.

"There's so much leadership in this city," Begley said, comparing Fort Collins with other cities around the country. "It's a very enlightened community."

Another equally important speaker was One Tribe Creative's very own branding expert Paul Jensen who discussed socially responsible marketing.

"True sustainability is a triple bottom line ideal—environmental, social, and economic," Jensen said.

Jensen used Patagonia and their Footprint Chronicles as a great example of the triple bottom line ideal.

As Fort Collins continues to become a nationwide leader in sustainable practices, the Rocky Mountain Sustainable Living Fair will continue to be a facet to the story of Fort Collins and its leadership in sustainable habits.

Wednesday, September 17, 2008

What's Your Story?

And Why Should the World Care?

There are amazing stories around the world. Worm poop at work. Pond scum fuel. A global fight against an invisible killer. The world is filled with remarkable stories.

My name is Dave and I work at One Tribe Creative, a company that helps socially and environmentally responsible organizations capture their stories and tell them well.

This blog gives all of us the opportunity to tell extraordinary stories of the people, places, and things that are making our planet a better place.

While many of the stories we hear are staggering works of genius, there is always the flip side: Fairytales from corporations who skew their work to make them seem more fable than fantasy. This blog will focus more on the stupendous, honest, and unique work to those who strive for a better world.

Consider this an open invitation. I want your insight into the stories that make the world a better place. I want a blog that shares and interacts with the shakers and movers of communities. In short, if you’ve got a story, I’ll help tell it so the world hears.

Zen zones at community events, using the motion of the ocean to power the world, universities gone green. These are the types of stories we need to hear.

We have one planet and one chance. Let’s work together on this one blog to write the story of a better world.