Girls Just Want to Have Social Change

Talk about telling a story well. This video was shared by Paul at One Tribe Creative's weekly meeting:

This amazing video is from The Girl Effect, an effort rooted in the Nike Foundation which strives to start the economic and social change brought about when girls have the opportunity to participate  in their society.

Why girls?  Because girls in the developing world have the largest opportunity to be agents of change, invest more in families than their counterparts, and as of now, do not have a voice in their regions.

Let's take a look at the facts:

• Today, more than 600 million girls live in the developing world. 
• More than one-quarter of the population in Asia, Latin America, the Caribbean, and sub-Saharan Africa are girls and young women ages 10 to 24.
• The total global population of girls 10 to 24 - already the largest in history - is expected to peak in the next decade.

By placing a girl in the middle of the story of what's wrong with the world, we can see the story of poverty, disease, and violence in a personal way.  We can then write a new story by giving the girl a voice and start impacting the world.  We have one planet and one chance.  Let's start the focus on one girl.