Wednesday, September 24, 2008

Learning to Play Fair

There were numerous great stories to come out of the Rocky Mountain Sustainable Living Fair.

Last weekend's fair was the biggest yet, with 200 exhibitors and over 10,000 people in attendance.

The fair brought an eclectic group of people with one common interest: sustainability and responsible living.

Among the favorites from the crowd were workshops on how to keep chickens, environmentally friendly cosmetics, and the keynote speaker, actor Ed Begley Jr.

Begley, who appeared in Pineapple Express (which raked in $87 million domestically), saw Fort Collins as a cultural leader in sustainable living.

"There's so much leadership in this city," Begley said, comparing Fort Collins with other cities around the country. "It's a very enlightened community."

Another equally important speaker was One Tribe Creative's very own branding expert Paul Jensen who discussed socially responsible marketing.

"True sustainability is a triple bottom line ideal—environmental, social, and economic," Jensen said.

Jensen used Patagonia and their Footprint Chronicles as a great example of the triple bottom line ideal.

As Fort Collins continues to become a nationwide leader in sustainable practices, the Rocky Mountain Sustainable Living Fair will continue to be a facet to the story of Fort Collins and its leadership in sustainable habits.

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