Friday, January 30, 2009

Yin & Yang - www.OneTribe.com

Our gifted designers have created a short video called Yin & Yang that encompasses the spirit of OneTribe.com.




If you haven't checked our site, please do!

Wednesday, January 28, 2009

One Tribe Creative Launches OneTribe.com, Global nonprofits to receive 50% of all apparel sales

As many of you know, each year One Tribe Creative donates much in services for nonprofit organizations.

Wanting to find a way to utilize our talents to not just brand these organizations, but to help them raise much needed mula, we came up with an idea.  Today, after two long years of fitful development squeezed between the projects that pay the bills, is the culmination of that idea — our closet personality so to speak.

Click on the picture above and enjoy, and don’t worry, we’re not asking for the shirt off your back, just to put one on.

For more information, here is the press release: 

"A new internet apparel site gives an unprecedented 50 percent of its sales, not merely its profits, to five partnering, global non-profits designated by the site’s customers.

OneTribe.com sells high-quality, artistically designed, eco-friendly T-shirts as a way to bring much-needed funds to such important and globally diverse non-profits as Child Helpline International and PeaceJam. Each shirt displays a design specially created to symbolize one of the five organizations. Half of every sale goes directly to one of the profiled nonprofits immediately upon purchase.

OneTribe.com is a social enterprise arm of Fort Collins, Colorado-based One Tribe Creative, a branding and marketing firm for socially responsible organizations.

“We developed OneTribe.com to be a new model of social enterprise, one that offers consumers the opportunity to give as much as they gain, and to support the humanitarian efforts of these organizations in a significant way,” says Paul Jensen, owner of One Tribe Creative. “It is also our goal to tell the stories of the organizations, and to promote a strong and enduring connection between consumer and nonprofit.”

OneTribe.com chose its first five participating nonprofits on the criteria that they represented a diversity of global regions and causes, had a proven track record of accountability and results, and had no political or religious connections or agendas.

Grassroot Soccer (Africa), Global Village of Beijing (China), Child Helpline International (Global), WaterPartners International (Global), and PeaceJam (USA/Global) met these criteria and will receive financial support from OneTribe.com. For a closer look at the nonprofit organizations that OneTribe.com supports, please see a description below.

To ensure quality wear for the consumer, and less wear on our planet, T-shirt designs are developed by One Tribe Creative. The shirts themselves are produced by HT Naturals, which makes the shirts from an eco-textile fabric blend of bamboo and organic cotton. Every T-shirt is then screen-printed by Go West, a firm that uses wind-power and eco-friendly citrus- and soy-based products. All small orders are shipped in recycled cereal boxes collected by local schools that receive 25 cents per box for their efforts.

Paul Jensen adds: “We believe that in our humanity lies all we share. It is what can bring all our diversity and division together. OneTribe.com will further this conviction, and as it grows, expand awareness and financial support to these and many other global humanitarian organizations.”

Tuesday, January 27, 2009

Get to Know Global Non-Profits

Let me first begin today's blog by apologizing for the long hiatus.  I missed this site and One Tribe Creative like the deserts miss the rain.  

Now that my sabbatical is over, I would like to introduce you to five global non-profits that represent the diversity of global regions and causes, have proven track records of accountability and results, and possess no political or religious connections or agendas. In other words, these global non-profits are making our planet a better place.


Child Helpline International is a global network of phone numbers that helps protect 11 million children each year in more than 150 countries.  By connecting children to services that already exist, this powerful resource supports the most marginalized children all over the world. Street children, victims of child labor or sexual abuse, or disabled children can call a toll-free number anytime, anywhere for any reason, and CHI acts as a one-point contact that facilitates instant access to support, advice, active intervention or just a listening ear.

Given the harsh environmental realities in China, Global Village of Beijing (GVB) was established in 1996 as a mechanism through which government, nonprofit organizations and businesses can work together for the environment and to help the public understand its role in this environmental movement. One of the first nongovernmental organizations allowed in China, GVB has risen to international recognition: In 2000, Sheri Liao, founder of GVB, received the Sophie Prize for environmental action and also became environmental adviser to the Beijing Olympic Committee. GVB’s main projects include the production of television programs about environmental issues, organizing media workshops and journalist forums, developing green communities, and hosting public activities on sustainable development and consumption.

All the loyal readers of this blog will be familiar with this non-profit.  For those who might have missed the numerous blogs we've posted, Grassroot Soccer is a South-Africa based non-governmental organization that integrates the cross-cultural appeal of soccer with evidence-based HIV prevention and life skills programs that equip African youth with the knowledge, skills, and support to live HIV free.  Grassroot Soccer aims to educate over 1 million your by World Cup 2010.


After discovering an appreciation for Desmund Tutu's nonviolent efforts in a Denver Latino gang, PeaceJam founder Suvanjieff envisioned envisioned a foundation in which Nobel Peace Price laureates work shoulder to shoulder inspiring youth.  PeaceJam, launched in 1996 in Denver, connects youth with Nobel Peace laureates to inspire them to initiate global service projects.  So far, more than 1 million global service projects have been launched by 600,000 youth.  The projects help youth make a positive change in themselves and their communities and the world.


WaterPartners' vision: the day when everyone in the world can take a safe drink of water.  A U.S.-based non-profit organization, WaterPartners provides clean drinking water and sanitation to people in developing countries.  Since its inception in 1990, WaterPartners has transformed hundreds of communities in Bangladesh, El Salvador, Ethiopia, Honduras, Guatemala, India, Kenya, and the Philippines with access to clean water and sanitation.  By forging partnerships with carefully-screened partner organizations and offering innovative financing methods through its WaterCredit Initiative, WaterPartners empowers local communities to develop and sustain solutions to their own water needs.


So why these non-profits and not others?  If you feel we need to tell another non-profit's story, let us know.  Until then, there is more on these non-profits later this week...